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Purina Cat Chow is a specialist cat food range. This redesign focused on the 'natural' aspect of the product. There was a need to pull away from 'human intervention'; to show the cat in its natural habitat doing what comes naturally. The size of the image was kept small, a move away from the brand's usual large-sized imagery.
Designed at
The Saffron Partnership
Creative Director
Laura Dunmow
Client
Nestlé PURINA
Purina Cat Chow is a specialist cat food range. This redesign focused on the 'natural' aspect of the product. There was a need to pull away from 'human intervention'; to show the cat in its natural habitat doing what comes naturally. The size of the image was kept small, a move away from the brand's usual large-sized imagery.
Designed at
The Saffron Partnership
Creative Director
Laura Dunmow
Client
Nestlé PURINA
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